Klokt Saves $15,000 Per Month with Fixmade

Building a predictable B2B go-to-market machine

The Company

Klokt Leadership is a Scandinavian B2B firm specializing in leadership development programs. Founded in 2021, they offer high-value coaching and training services to organizations across Northern Europe.

Their challenge: they needed a go-to-market strategy that could reliably fill their leadership development programs with qualified participants. Traditional sales approaches weren't scaling fast enough.

The Challenge

  • → No established outreach strategy for B2B decision-makers
  • → Limited visibility into which outreach approaches worked
  • → Manual prospecting was consuming significant time and resources
  • → Needed supplemental lead generation to fill programs consistently

The Solution

Email Outreach Foundation

We built a sophisticated email outreach campaign targeting 15 carefully researched decision-makers across 5 strategic domains. Using LinkedIn Sales Navigator, Apollo, and Dropcontact, we identified key personas and created personalized outreach sequences.

Outreach Details:

  • 3-email automated sequences
  • 10 iterations and refinements over 8 weeks
  • 24% response rate achieved
  • Personalized messaging for different decision-maker types

Supplemental Lead Generation

To accelerate results, we deployed retargeting ads and LinkedIn-based lead generation alongside the email campaigns. This multi-channel approach ensured consistent pipeline growth.

Channels:

  • Retargeting ads targeting decision-makers in target verticals
  • LinkedIn organic outreach and engagement strategy
  • Real-time pipeline tracking and reporting

Results

$15,000

Monthly savings

$72,000

First cohort revenue

4

Packages utilized

105

Monthly hours saved

$6,000

Per-participant fee

12

First cohort participants

Key Takeaways

  • ✓ Systematic outreach + testing = predictable results. The 10 iterations over 8 weeks proved critical to finding the right messaging.
  • ✓ 24% response rate demonstrates the power of personalized B2B outreach when done correctly.
  • ✓ Multi-channel approach (email + retargeting + LinkedIn) created redundancy and consistency in pipeline generation.
  • ✓ 105 hours saved monthly freed up Klokt's team to focus on actually delivering exceptional programs, not hunting for leads.

Ready to build your B2B growth machine?

Let's create a strategy that generates qualified leads consistently